I, Steve: Steve Jobs in His Own Words

So I’m thrilled for the release of I, Steve: Steve Jobs in His Own Words — a wonderful anthology of more than 200 quotes and excerpts from his many appearances in the media over the years.

(And if you’re quick to write this off as a heartless exploitation of Jobs’ recent death, it turns out the publisher had the book in the works since last spring, set to publish in March 2012, but they moved it up after Jobs resigned as CEO in January.)

Edited by George Beahm, the volume is a wonderfully curated curtain-peeler that offers a singular look at Jobs’ mind as an entrepreneur, his heart as a passionate visionary, and Apple’s fundamental DNA. Here are a few of my favorite quotes:

On broad-based education:

Reed College at that time offered perhaps the best calligraphy instruction in the country… I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating. None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me.” ~ Commencement address, Stanford University, June 12, 2005

(Be sure to watch his entire Stanford commencement address, it’s a piece of existential poetry.)

On the importance of broad life experiences:

A lot of people in our industry haven’t had very diverse experiences. They don’t have enough dots to connect, and they end up with very linear solutions, without a broad perspective on the problem. The broader one’s understanding of the human experience, the better designs we will have.” ~ Wired, February, 1996

On being the best:

We’re not going to be the first to this party, but we’re going to be the best.” ~ Apple event for iPhone OS 4.0, April 8, 2010

On media monopoly and lowest-common-denominator content:

When you’re young, you look at television and think, There’s a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that’s not true. The networks are in business to give people exactly what they want. That’s a far more depressing thought. Conspiracy is optimistic! You can shoot the bastards! We can have a revolution! But the networks are really in business to give people what they want. It’s the truth.” ~ Wired, February 1996

On Bill Gates:

I wish him the best, I really do. I just think he and Microsoft are a bit narrow. He’d be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.” ~ The New York Times, January 12, 1997

On the importance of saying “no”:

And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.” ~ Business Week, October 12, 1994

On selling out:

The problem with the Internet startup craze isn’t that too many people are starting companies; it’s that too many people aren’t sticking with it. That’s somewhat understandable, because there are many moments that are filled with despair and agony, when you have to fire people and cancel things and deal with very difficult situations. That’s when you find out who you are and what your values are. So when these people sell out, even though they get fabulously rich, they’re gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound wealth in perspective.” ~ Fortune, January 24, 2000

On Apple’s existence:

What if Apple didn’t exist? Think about it. Time wouldn’t get published next week. Some 70% of the newspapers in the U.S. wouldn’t publish tomorrow morning. Some 60% of the kids wouldn’t have computers; 64% of the teachers wouldn’t have computers. More than half the Websites created on Macs wouldn’t exist. So there’s something worth saving here. See?” ~ Time, August 18, 1997

On computers:

What a computer is to me is the most remarkable tool that we have ever come up with. It’s the equivalent of a bicycle for our minds.” ~ Memory & Imagination, 1990

On creativity and cross-pollination:

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people. Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.” ~Wired, February, 1996

On legacy:

Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.” ~ The Wall Street Journal, May 25, 1993