Ji Lee is born in Seoul, Korea, and raised in São Paulo, Brazil. Ji Lee studied design at Parsons School of Design. He currently works as the Creative Director at Google Creative Lab in New York and teaches design at School of Visual Arts. In the past, Lee has worked as the branding director at Droga5 and art director at Saatchi & Saatchi.
Ji Lee is the founder of the widely publicized Bubble Project and the author of two books: Talk Back: The Bubble Project and Univers Revolved: a 3-Dimensional Alphabet.
Ji Lee in his earlier career learnt that he cannot depend on others to make things happen. So the solution is - "I just have to do it myself".
The result was the a creative advertising initiative - the Bubble Project, in which Lee placed blank speech bubbles on ads around New York City. He would leave the bubbles blank and wait and see what happens.
The masses responded and the project went viral, gaining Lee recognition and ultimately forwarding his professional career.
What personal projects taught him:
"
1) Personal and professional projects complement each other
2) Creating platform is powerful. Creating projects, not for myself, but for others to participate and collaborate.
3) Time is a concept which can be stretched, eg an hour can be stretch to become 3 hours.
4) Sharing is rewarding. "
The whole creative landscape has changed because of the internet - open source, creative comments.Give away something and there's always a giving back in a much bigger scale.
Here are some of the bubbles.
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